North Carolina Baby Love Maternal Outreach Workers Program Implementation Support

The North Carolina Baby Love Maternal Outreach Workers (MOW) program was developed by the North Carolina Division of Maternal and Child Health, Division of Medical Assistance (Medicaid); the Office of Rural Health and Resource Development; and the Center for Health Promotion and Disease Prevention at the University of North Carolina Chapel Hill. MOW provided supplemental home visits to families being served by the Baby Love Maternity Care Coordination and Child Service Coordination programs administered by North Carolina’s Department of Health and Human Services. The Baby Love Maternity Care Coordination program provided support services and case management to ante- and postpartum women, and the Child Service Coordination program served young children with or at risk for social, emotional, or developmental disabilities.