Recruitment and retention costs

The costs associated with recruiting families vary by affiliate. Parents as Teachers affiliates develop and document a plan that identifies recruitment approaches and settings. Example recruitment strategies include hosting family recruitment events in the community, personal outreach to families by parent educators, and radio or TV advertisements. The recruitment plan should be reviewed annually and updated when circumstances in the community change.

Some affiliates offer incentives to help retain families. The costs for family incentives vary by affiliate.

No information was available about the costs of recruiting and retaining families.

The estimated costs for client recruitment vary by community. The NSO provides some resources to implementing agencies to support nursing staff recruitment.

Recruitment materials include a brochure individualized to the site’s needs and the population the site intends to serve, and other promotional materials (such as a video and two-page briefing).

No information is available about the costs of recruiting and retaining families.

Costs for recruitment and retention of program participants vary based in part on an implementing agency’s experience serving the population and its process for referring families.

No information was available on the costs associated with recruiting and retaining participants.

The home visitors are responsible for recruiting and retaining families, and the costs associated with these activities are included in their salaries.

No information is available on costs of recruiting and retaining families.

Costs for recruiting and retaining families are included in labor costs; no additional costs are associated with these efforts.