The MOM Program offers most mothers nine visits before planned well-child appointments until children are 3 years old and two visits per year when children are from 3 to 5 years old. The target dosage for the first 3 years is completion of 75 percent (seven of nine) of planned visits. For mothers of children with developmental delays, the program offers two additional visits before the children reach 33 months. Visits typically last 15 minutes. The MOM Program avoids frequent or long visits to avoid seeming intrusive or burdensome and to foster positive relationships with the mothers.