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North Carolina Baby Love Maternal Outreach Workers Program

Implementation support is not currently available for the model as reviewed.

Model Overview

Last Updated

March 2012


Theoretical Model

MOW was developed to provide community-based outreach and social support to women and infants who typically do not receive preventative health care services.


Model Components

State guidelines required MOWs to create a plan of care for each family, in conjunction with the families’ maternity care or child service coordinator, addressing families' unique needs; and provide health education, emotional support, direct services, and/or referrals during monthly home visits. Within these general state guidelines, each local MOW program had the flexibility to determine the specific content of the home visits. A home visit might have included helping a family apply for services, modeling ways of interacting with an infant to foster his or her development, and supporting a mother’s problem solving efforts. MOWs were also required to spend 25 percent of their time on community outreach activities, such as making presentations to schools and civic organizations or participating in community health fairs.

MOW home visits supplemented the services families received through the Baby Love Maternity Care Coordination and Child Service Coordination programs. The Baby Love Maternity Care Coordination program offered the following services to women prenatally through 60 days postpartum: home visitation for pregnant women with high-risk medical conditions, childbirth education classes, mental health counseling, a newborn care home visit, and a home visit focused on postpartum care. The Child Service Coordination program offered services such as referrals to community resources; assistance finding financial aid; and home visits to families with young children with or at risk for social, emotional, or developmental disabilities.


Target Population

The program was designed at the state level to serve Medicaid-eligible pregnant women enrolled in the Baby Love Maternity Care Coordination program who were at risk for poor pregnancy and parenting outcomes. The individual MOW programs in each community set their own specific eligibility criteria from within this target population.


Where to Find Out More

Sandra Terrell, MS, RN
Assistant Director for Clinical Policy and Programs
NC Division of Medical Assistance
Clinical Policy & Programs
2501 Mail Service Center
Raleigh, NC 27699-2501
Phone: 919-855-4100